Check out our top tips for your texting account – these cover all of the basics and you can also utilize all of the support articles to enhance your knowledge!
- Choose a short, easy to remember keyword that makes the audience recognize your organization.
- Collect your own contacts through opt-ins, never rent or purchase lists.
- Promote your keyword in all campaigns, on your website and on any outreach materials.
- Avoid sending messages more often than the number you provide in your opt-in message.
- Be sure to follow CTIA rules and regulations by displaying the proper disclosure on opt-ins:
- Your organization's name
- Describe what type of content you will send
- How to opt-out
- Frequency of messaging
- Your organization's name
- Specify end dates on campaigns to encourage immediate action.
- Include a call-to-action to elicit a response from your contacts. For example: Click here to take our survey.
- Use segmentation within groups to make sure content is relevant to the specified audience.
- Send yourself a test message to make sure spelling is correct, you should also test links (if you are using a link).
- Send messages at appropriate times based on your user location.