• SMS - Short message service (best known as a text message received on a mobile device

  • MMS - multimedia messaging service - message includes multimedia content, such as videos, photos or audio

  • Long Code - A 10-digit number, dedicated to a business, that is is used to send and receive text messages. They are more personal, easier to use and typically more cost-effective for local businesses

  • Short Code - A 5 or 6-digit number, that is shared by many businesses or dedicated to one business. They are typically used for mass marketing with high volumes and large groups. Shortcodes present both logistic and cost challenges that can become cumbersome for a local business

  • Contacts - a list of all customer/subscriber information (can be assigned to Groups)

  • Keyword - Unique term that is used to communicate via a short code, can also be used to segregate messages

  • Groups - A means to determine what messages are sent who in your contacts list

  • Opt-In - Text messaging requires customers to provide permission for a business to send them messages

  • Opt-Out - Customers must be able to stop receiving messages at any time, usually by texting the keyword STOP

  • Blast - term used to describe a batch of messages sent to customers/subscribers

  • API - A “bridge” to allow client’s system to communicate with MU platform

  • MO - Mobile Originated - message is sent or originated from the mobile device. Enables 2-way SMS conversations, the user can reply to a A2P SMS by texting a shortcode or long number

  • MT - Mobile Terminated - When a text message is delivered to the mobile device

  • 2-way SMS - System that incorporates both outbound (MT) and inbound (MO) SMS into one fully-featured service

  • A2P SMS - Application-to-Person SMS - text message is generated from an application (Mobilize US) and sent to the subscriber 

  • P2P - Person--to-Person messaging are text messages sent by a consumer to one or more consumers

  • Aggregator - Service that acts as a middleman between application (Mobilize US), content providers (clients), and mobile carriers. Provides message traffic throughout to multiple wireless operators or other aggregators; provides mobile initiative campaign oversight, and administration, as well as billing services

  • MNO - Mobile Network Operator - Provider of wireless communications services that own or controls all of the elements necessary to sell and deliver services to an end user

  • 2FA or Two Factor Authentication - Security process in which the user provides two different authentication factors to verify themselves to better protect both the user’s credentials and the resources the user can access